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“The best speaker and the most interesting topic that we have had this year. Most enlightening for us greybeards.” Ian Scott, Les Disputes Dinner ClubRe-engineering Business
I am a professional keynote & business speaker and Social Media Catalyst.
I present on how business can be re-engineered through Social Media and I work with businesses to do just that.
I'm available right now to discuss what you need: +27 82 4418417 or
Ryan@Hogarth.co.zaClick here to get more information on my presentations.
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Monthly Archives: January 2012
Twitter can now Selectively Remove Content
In a blog posted on their site on 26 January, Twitter explained that as they grow and expand into new countries they are faced with freedom of expression issues unique to each country. While Twitter is incompatible with countries that outlaw any kind of speech freedom and therefore it cannot exist (at least at this time and in this form) one example listed was Germany where freedom of expression is encouraged but certain views are outlawed such as anything pro-nazi. The only way that Twitter could previously comply to content restrictions was to remove content. However such removal had to … Continue reading
Posted in Social Media, Twitter
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Social Media by the Numbers? No, by the People
It is our very nature to be seduced by numbers, by things that are big and shiny. Return on Investment – ROI – is the constant question of social media. Nothing gets social media people hemming and hawing and mumbling into their shoes like the ROI question. And given the newness of social media it is no wonder there has been no definitive answer. For many though it seems quite straightforward: Followers, fans and Klout score. However, to an ever growing number there is the realisation that building a loyal, communicating community is a much greater prize. This realisation comes … Continue reading
Posted in Social Media
1 Comment
Executives must become Socially Intelligent
A line in an article I read recently stood out in neon: Even an executive never sends a tweet or posts a status update, they must know what social media is and what it means for their business. 2011 was a breakthrough year for social media. There was so much hype and hyperbole that many businesses rushed to put up Facebook pages and open Twitter accounts only to be faced with the very real question of “Now what?”. Others still immediately blasted out their advertising messages only to be met with derision and ghost town followings. 2012 will be the … Continue reading
Posted in Social Media
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Why you Must use your Friends Lists on Facebook (and how to do it)
Use your Facebook lists! As our use of Facebook evolves we are building up “friends” in very different areas of our lives. We have our close family, our not so close family, close friends, business associates, work colleagues and on and on. Each plays a specific role in our lives and what we do. And as these friends grow it becomes important to deliver the right messages to the right people. By not paying attention to this you may be offending or upsetting groups of friends or you might be getting blocked by people that you may later want to … Continue reading
Posted in Social Media
3 Comments
Follow your Pinterests
I, like most people that are actively connected, get 3-5 invitations every month for some new social interest. If it looks interesting enough I may register in order to reserve my username in case it makes it big one day but most are ignored. So it was when I heard about Pinterest. But then I saw an article about them, then another. By the third I thought it was time to check it out. I signed up for an account and experimented a little and spoke with some people that have used it. Following is my description of … Continue reading
Posted in Social Media
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Google+ in South Africa: Who will build it? Brands or Consumers?
From the look of things the South African landscape on Google+ is still more tumbleweeds than anything else. Brand pages on Google+ are gaining traction in the USA and elsewhere but South Africa doesn’t seem to have taken to it, yet. Traditional social tracking websites like SocialBakers don’t even list SA stats. I did some quick, not very scientific, analyses of South African brands on Google+ and it’s pretty sorry. On the plus side there are a high number of Brand Pages but they’re all struggling along with little following and engagement. I couldn’t find a brand page that had more … Continue reading
Posted in Google+, Social Media
1 Comment
Never sweat a hard drive crash: How to get onto the Cloud
It’s happened to most of us: An unexpected and fatal laptop crash. I was 12 hours away from a presentation in Durban. I turned on the laptop to have a last run through of the presentation, only to be greeted by a message that went something like “hard drive? What hard drive?”. As I swallowed my panic I realised I had copies of my presentation on Dropbox and Google Docs. I downloaded it onto my tablet and the following morning I delivered a killer presentation. As our business lives become more integrated there is a greater demand to be connected … Continue reading
Posted in How-To, Social Media
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